About us

Our cleaning solutions come with to mainly subjects: practicality and cleanliness.

I want to provide for our customers products and services that make your life easier. Therefore, I work with highest quality standards, everything so that my products strictly fulfil what they were created for.

Institutional
Noviça Pá

The life can be complicated, but my products don’t!

Practical ideas made products easy for use, either in its use or in a simple look. This is what I looking for on a daily basis: to make your life easier! In addition to practicality, I use design resources and different materials in develop of the products, facilitating people’s routine.

Noviça Original

More than believing in creative solutions, I believe in my team to find them.

Creativity, innovation and originality are words that are constantly used in my daily life. This is how I increase my processes and develop products in line with new consumption habits. This is what sets me apart from competitors and makes me unique!

my brands

Present in the market for over 40 years, Noviça is always reinventing itself to deliver cleaning solutions that make the experience of being at home more pleasant.

Through practical solutions with functional design that provide well-being for the family, taking care of all the environments in your home, with a wide range of products and varieties.

In addition, my line of mops is a great solution for cleaning efficiently, saving water and chemicals. There are several models that help fight water waste, in addition to being practical, facilitating and speeding up cleaning time.

EsfreBom proposes to help with house cleaning, delivering quality products that clean more and generate less effort. It offers new experiences and solutions that make your work easier in the cleaning routine, keeping the house clean for longer.

I believe it is possible to build a better future with more respect for people and the environment, acting in a sustainable way.

Still within the EsfreBom brand, I have a line of Oxo-biodegradable garbage bags that decompose in 3 years*, faster than ordinary bags.

Developed to offer quality at a more accessible price, Brilhus products have evolved and gained strength.

I used all my expertise in domestic cleaning to present a wide range of products with excellent performance in cleaning dishes, floors and surfaces. With this, you gain a better cost-benefit ratio, confidence and peace of mind.

Combining technology, design and performance, Sanilux makes your bathroom cleaner, more pleasant and healthier environment.

It offers a wide range of products and its mission is to give you peace of mind in the most sensitive place in your home: the bathroom.

Just like my other products, Jeitosa understands your way of cleaning and proposes to make your day to day easier with competitive products for all environments in the house, guaranteeing quality and efficiency in cleaning.

After a busy and stressful day, what do you most want when you get home? A nice bath, right? More than hygiene and the pleasure of being clean, a bath can relieve muscle tension, headaches, relax the body and renew energy.

To help at this time, BettaBanho brings even more practicality and well-being to your daily routine. My personal hygiene line is for washing your soul, balancing your energies and relaxing, enjoy!

I believe it is possible to build a better future with more respect for people and the environment, acting in a sustainable way.

Produtos EsfreBom
Noviça Spray

Today, I have several environmentally friendly products, such as my EsfreBom Organic line, made up of two eco-friendly items: the multipurpose vinegar cleaner, based on organic alcohol, and the version with sodium bicarbonate, developed with organic actives. and biodegradable.

Also within the EsfreBom brand, I have a line of Oxo-biodegradable garbage bags that decompose in 3 years*, faster than ordinary bags.

In addition, my line of mops is a great solution for cleaning efficiently, saving water and chemicals. There are several models that help fight water waste, in addition to being practical, facilitating and speeding up cleaning time.

*The real time may vary depending on existing conditions where the d2w product is disposed of and is also related to product type and thickness.

Taking care of you inspires me!

Your trust and opinion inspires me to find and create creative solutions to make your life easier. In my day-to-day life, I honor my commitment to you through responsibility policies and investments in improvement in all areas.

Certificado Reclame Aqui

My excellence in service give me the RA1000 Seal (for a important customer complains website in Brasil), awarded only to companies that accumulate the best reviews on the Reclame Aqui website, representing less than 1% of the total of companies present on there.

Serviço de Atendimento Bettanin

Through social media and customer service channels, I facilitate our communication so that you always feel free to talk to me.

contact me!